Shop Blue Cheer Surfboards apparel inspired by the rebellious spirit of Southern California surf and skate culture. Founded by Jay Stone in West Los Angeles in the late 1960s, Blue Cheer Surfboards became part of the thriving Santa Monica surf scene while also developing strong ties to the emerging skateboard culture of the era. Explore Blue Cheer Surfboards clothing, including classic short sleeve and long sleeve tees featuring vintage-inspired graphics that celebrate the brand’s place in California surf history.