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Tribute to Two Legends of Surf

During the past two weeks, the surfing world has lost two of its most influential personalities. Surfer, artist, filmmaker and publisher John Severson died on May 26, 20178 at the age of 83. Surfer and surf products innovator Jack O’Neill passed away at age 94 on June 2.Both made incredible contributions to our lifestyle.John SeversonJohn Severson was born [...]

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The Surf T-Shirt

A Fashion Statement Since 1961 The origin of the surf t-shirt can be traced back to Europe in the early 20th century. At about the time surfing was enjoying its first renaissance in Hawaii, the U.S. was fighting in World War I. Surfing was popular with Hawaiian natives until missionaries showed up in the mid-19th century. They disapproved [...]

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